SweetXO to Hold Grand Opening

SweetXO opens its door to the public on Sunday, April 1. This unique brainchild of serial concept developers, Scott Ehrlich and Rick Gutierrez, is a modern interpretation of the five & dime candy and soda shops of years past, creatively combining a full yogurt bar, a candy store, a cupcake bakeshop and a lifestyle/gift shop all within a sophisticated and modern ambiance.

“Our goal was to create a place where everyone would want to explore, taste, hang out, and connect”, said Ehrlich, a real estate and concept developer who lives in the area.

Located within the Twin Oaks Shopping Center in the former Blockbuster Video space (next to Starbucks), SweetXO occupies a large open space that features a large yogurt bar, a Coke FreeStyle fountain, a cupcake, brownie and cookie counter, a tea and hot chocolate bar, retail lifestyle and gift displays, a private party room, as well as bulk candy and packaged candy treats. The decor is a combination of upscale modern with a whimsical colorful touch creating a fun and comfortable ambiance to relax or have fun.

The Grand Opening starts at 11 am with an opening ceremony and a few surprises for guests. SweetXO’s hours of operation will be Monday through Thursday 11am-10pm, Friday 11am-11pm, Saturday 10am-11pm and Sunday 10am-10pm.

The SweetXO team includes some key players that have years of retail and social experience, including merchandising and retail expert, Michelle Craig who has been involved with retail leaders Fred Segal and Anthropologie, as well as Eric Welch from The Amazing Kid who will be a part of creating a friendly and energetic team as well as the exclusive party hosting company for SweetXO.