Pasadena Patch to Launch on Thursday!

Many of our South Pasadena, Altadena, Arcadia, Sierra Madre, San Marino and even Baldwin Park Patch readers live, work and play in Pasadena, and so they often ask us: Why isn't there a Pasadena Patch?

Good question! While the city is bigger than most Patch locations, we think the Pasadena community needs its own news, business and information platform. We will launch a Pasadena Patch on Thursday, Sept. 27, adding to our nationwide network of nearly 900 towns.

Come check out the site on Thursday and if you want to meet some of the team in person, come out to the Wiggle Waggle Walk on Sunday - we'll be out there taking pictures and introducing ourselves around.

Some people ask why launch in Pasadena? After all, Pasadena already has established media outlets, including the Pasadena Star-News, the Pasadena Weekly and the L.A. Times' new venture, the Pasadena Sun. We know there is a lot of news coverage coming from those sources already.

That's why we want to have a unique focus that is a little different from those sources: We want to be your place for Pasadena arts, culture and food as well as community events that are sometimes overlooked within the city. We'll be starting by focusing on those topics, while providing links to other media coverage of crime, city hall and other important news topics in the city.    

A team of editors will run the site, and you will see contributions from our reporters in South Pasadena, Altadena, Arcadia, Montrose and Monrovia. The whole team can be reached at pasadena-ca@patch.com. News tips or questions could also be sent directly to Assistant Regional Editors Dan Abendschein (dan.abendschein@patch.com) and Redmond Carolipio (redmond.carolipio@patch.com).  

Pasadena Patch will be a place where you can connect with your neighbors to discuss the things that are most important to you and share them with others by posting your own events, announcements, photos and videos. We want the site to be a place for people to keep track of what's going on in the Crown City.

Starting Sept. 27, you can read us at www.pasadena-ca.patch.com. There is already another Pasadena Patch in Pasadena, Maryland, so note our Pasadena Patch includes the state in its address. 

If you have a Pasadena business, you can add it to our free business directory, and if you claim your listing, you'll find free tools to help you promote your business.

We hope you'll get involved! Our users make Patch lively, interactive information hubs. You can contribute by commenting, submitting events and announcements, blogging or just letting us know what's happening.  

We're currently signing up bloggers. If you have a passion about something — your school, your pets, your church, anything — fill out the form with this article. You can also use this form to sign up for our Pasadena Patch newsletter.

To advertise, contact our sales team led by David Peck at davidp@patch.com. 

We also have a Pasadena Patch Facebook page, where you can enjoy the social media conversations, and a Pasadena Patch Twitter page for following news as it develops.

Questions? Ideas? Email pasadena-ca@patch.com.

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