Pink My Ride: LB Yellow Cab Gives to Cancer Society

In honor of National Breast Cancer Awareness Month, $1 per fare in a pinked out cab is being donated for the month of October to the American Cancer Society. Long Beach Yellow Cab Co. painted two of its cabs pink, the color that's become synonymous with the breast cancer support campaign, to help promote awareness month and alert a passenger wishing to contribute.

Long Beach Mayor Bob Foster rode in one of the cabs Tuesday to help promote the drive. (Other city officials such as Vice Mayor Suja Lowenthal and other council members were announced as fellow passengers but were not in attendance after all). Foster was photographed outside the Long Beach chapter of the American Cancer Society on Pine Avenue downtown.

A press conference was held that featured Bill Rouse, the general manager of Long Beach Yellow Cab, Foster and Claudia Soto-Niera, advocate of American Cancer Society. It was announced that Long Beach Yellow Cab received the Collaboration Award from American Cancer Society’s local and national level for its contribution for last year’s “Pink Ride” program.