14-Year-Old Brentwood Boy Building Fashion Line One Skateboarder at a Time

From an edited press release:

When you ask 14-year-old fashion entrepreneur Jeremy David Koven of Brentwood what he’s learned about starting a clothing line here’s what he says, “If you think you have a good idea, believe in yourself and go for it, but it’s going to take a lot of hard work and good partners to make it happen.”

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Koven is building a team of AgentCali skateboarders, who practice the same trick hundreds of times at the Skate Park in Venice Beach, to serve as style makers that help inspire, test, model, photograph and promote the tees, hoodies, snapbacks and backpacks as they ride.

Koven and his skate team, which has grown to 10, spend a combined 75-100 hours a month at skate parks, discussing styles for the brand and spreading the word via social media, @agentcali on Instagram. These discussions helped shape the policy to only offer great quality at fair prices, oftentimes at half of what competitive brand’s charge.

The company hosts a Skate Team sign up page on its website (http://agentcali.com/pages/skate-team) for skaters around the world to get sponsored by becoming members. In exchange for helping to spread the word as brand ambassadors, skaters can post their favorite pictures on the site with hashtag #agentcaliskateteam. Riders are given stickers and apparel free of charge in addition to being paid if they submit designs that get produced.

“if you want to build a fashion brand for us - the brand should be built by us,” Koven said.

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