Apple Bids Adieu To iTunes At Developers Conference

CUPERTINO, CA — The Worldwide Developers Conference exudes a grand relevance, and Apple's show-of-shows in San Jose this week is no exception with the announcement the computer giant killed its landmark iTunes app, major media outlets including Wired reported.

Wired declared that Apple executive Craig Federhigi made it official, prompting a look back of how revolutionary the product was.

Here's a look at its powerful legacy through the eyes of Wired:

When the late Steve Jobs sauntered out on stage of the Macworld Expo in San Francisco in January 2001, Apple's chief executive officer returned to a company at a crossroads with executives almost begging the visionary to come back to take the Silicon Valley startup that resulted in the world's most valuable to profitability and financial success again.

Jobs described an earth-shattering change in the types of devices people use and how they interact with them.

“We think the PC is on the threshold of entering its third great age. And that age is the age of digital lifestyle. And that’s being driven by an explosion of new digital devices,” he said, following thunderous cheers from the audience.

iTunes was born. And now it makes way for a new evolution.

Read the full Wired story and watch the YouTube video here.

See also

• Apple Hosts Worldwide Developers Conference In Back Yard