Encinitas Hires Local Company to Conduct City Satisfaction Survey

Encinitas plans a survey of residents on their satisfaction with city services, according to a U-T San Diego report.

The City Council OK’d the hiring of Encinitas-based True North Research to conduct the survey for up to $20,000, the U-T said Friday.

“It will have up to 30 questions and will include the answers of 400 residents reached by landline and cell phone. Residents not contacted will be able to provide answers online,” The U-T said. “The margin of error will be plus or minus 4.88 percentage points, a city staff report says.”

A year ago, True North did a survey of La Mesans, and the vast majority gave the city high marks for its quality of life, with 32 percent reporting in a January phone poll that life here is “excellent.” 

An additional 57 percent rated La Mesa life “good” with only 2 percent calling quality of life here “poor" or “very poor.”

The survey of 800 residents was conducted Jan. 6-15, 2011, at a cost to La Mesa of $45,000.