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The Relationship Era of DTC: Strategy Maven Leads the Way

Transparent, accountable retention programs for DTC brands that value quality over quantity.

In a crowded digital world, one agency is helping brands cut through the noise. Co-Founded by marketer Amy Hage, Strategy Maven Agency is changing the way direct-to-consumer businesses think about email and SMS. Instead of blasting generic newsletters or endless discount codes, the Los Angeles and New Orleans-based firm builds personalized campaigns that deepen loyalty and turn subscribers into long-term customers.


Amy, who launched Strategy Maven in 2020 after leaving corporate life, has made it her mission to deliver measurable results with transparency and accountability at the core. Her team specializes in retention strategy, lifecycle optimization, and creative execution — transforming email and SMS into predictable, high-performance revenue streams. By focusing on quality over quantity, they’ve proven that engaged audiences, no matter the size, can outperform massive lists.


For brands looking to replace “blasts” with relationships, Strategy Maven Agency is leading the charge.

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