Fountain Valley Fresh & Easy Has 'Pink Slime Swap Meat'

With grocery stores, fast food joints and schools falling over themselves to jump off the bandwagon, one chain is taking things a step further—it'll take the stuff off your hands in exchange for its own product.

El Segundo-based grocery chain announced Monday that its stores will be hosting "Pink Slime Swap Meat" events all day Wednesday. Customers can bring fresh or frozen ground beef from another retailer to any Fresh & Easy and exchange it for a package of the store's ground beef. The Fountain Valley store is at 9380 Warner Avenue.

"It’s understandable that people would lose confidence in food retailers because of the use of pink slime," Fresh & Easy CEO Tim Mason said. "Fresh & Easy has never been about shortcuts or fillers—just high-quality fresh food that we produce ourselves, so we know it’s the best."