Juice It Up! Opens Second Location In Murrieta

MURRIETA, CA — Popular juice bar franchise Juice It Up! just opened its second location in Murrieta this week.

The smoothie and juice shop has been in business for nearly three decades. The latest opening at Murrieta Bella Piazza will mark its 17th location in Riverside County.

Via Brar said he was a fan of Juice It Up! for years before he decided to become a franchisee.

"I’ve been a loyal customer for years thanks to a friend's recommendation, and have always been impressed by the brand’s ability to create smoothies, juices and bowls that are delicious and make me feel great," Brar said.

The bar carries everything from fresh-squeezed raw juices to blended smoothies, açaí, super fruit bowls and beyond.

"I look forward to generating positive community impact by supporting local partnerships, initiatives, charities and events, as well as offering a positive, welcoming workplace for our employees," Brar said.

Juice It Up!, which has nearly 100 locations, continues to attract franchise partners because it offers lower costs of development and a "lighter labor model" compared to other franchised restaurants, the company said in a news release.

Juice It Up!'s new Murrieta location is at 40250 Murrieta Hot Springs Road, Suite #109 and is open daily from 7 a.m. to 7 p.m. Check out the menu here.