Southwest RivCo's More Than Pink Walk Kicks Off In Murrieta On Oct. 12

MURRIETA, CA — Whether you lost a loved one to breast cancer or you're facing a diagnosis, the 2025 Inland Empire More Than Pink Walk welcomes all to raise awareness and find support on Sunday, Oct. 12.

Hosted by the leading breast cancer organization, Susan G. Komen, the walk aims to raise $291,000 that day. The money will go toward "lifesaving" research that aims to help people live longer lives with better outcomes, the organization said in a news release.

To date, the effort has already garnered $19,359.

In Murrieta, attendees are invited to gather at 7 a.m. for an opening ceremony at 11 Town Square Park before the march starts. There will be accessible options for all who wish to participate, organizers said.

This event also supports Komen’s Patient Care Center—an essential source for accurate, timely breast health and cancer information, resources, and support—along with the organization’s Center for Public Policy, which advances state and federal initiatives that fund critical programs and expand access to affordable, high-quality breast health care.

Every year, the Susan G. Komen event series gathers more than 100,000 people to participate in more than 40 walks across the nation not only to build community but to fundraise for breast cancer research, better access to treatment and more.

Susan Goodman Komen, after which the foundation is named, died in 1980 of breast cancer at age 3.

“Breast cancer doesn’t wait, and neither can we. The Inland Empire More Than Pink Walk is our community’s opportunity to turn compassion into action – funding the research, advocacy and care that could save your mother, sister or friend,” said Komen Development Director for Inland Empire & Nevada Jennifer Lozano.

“When we come together this fall, we’re not just walking; we’re uniting around our goal of creating a world where we do not lose another life to this disease.”

Sponsors for this years Inland Empire event include Pechanga, Abbott, Milgard, Miter Foundation, Loma Linda University Medical Center - Murrieta, IEHP, City of Murrieta, Smith Marion and Cruz Tacos.

Those who want to register for the walk can visit this link. To donate, go here.