Desert Hills Premium Outlets Welcomes New Luxury Brands Ahead of National Outlet Shopping Day

Located in Cabazon, California, Desert Hills Premium Outlets has been a Southern California shopping icon since 1990. Strategically placed near Palm Springs, the center has grown from a regional attraction to a global luxury retail destination. With over 180 designer stores including Prada, Gucci, Burberry, and Saint Laurent, Desert Hills boasts the largest collection of luxury outlet brands in California.

A pioneer in offering high-end retail at outlet prices, Desert Hills has expanded multiple times, in 2000, 2008, and 2014, to meet growing demand. Today, it attracts a diverse international crowd from Asia, the Middle East, and Latin America seeking exclusive savings on world-class fashion.

The outlet continues to evolve with retail additions. New and upcoming stores include SKIMS and West Coast exclusives such as Thom Browne, Maison Margiela, Zimmermann, and Golden Goose. More openings are on the way, including Hurley, Crocs, and luxury bedding brand Sferra, later this year.

“Luxury today is about presence and connection. Shoppers want to touch the product, talk to someone who understands it, and walk away feeling like the experience was curated just for them,” said Lilliann Flowe, Director of Marketing and Business Development for Desert Hills Premium Outlets. “We offer unparalleled personalized access to a diverse and highly sought-after collection of luxury and premium brands.”

Adding to the destination’s appeal is the new restaurant Birba, the first full-service dining experience at the center. A spin-off of the Palm Springs original, Birba brings wood-fired pizzas, handcrafted cocktails, and Italian dishes with a California twist. Signature items include Linguine alla Vongole, Maccheroni alla Vodka, and a standout Aperol Spritz tap bar served in a relaxed indoor-outdoor setting with San Jacinto mountain views. The shopping outlet also offers a variety of food trucks.

Desert Hills is also gearing up for National Outlet Shopping Day, the year’s biggest outlet event, running June 12–15. Shoppers can expect exclusive deals, giveaways, and limited-time offers across luxury brands, perfect for those looking to score top-tier fashion at unbeatable prices.

For more information or to browse menus at Birba, visit birbaf10.com. Desert Hills Premium Outlets is located at 48400 Seminole Drive in Cabazon, California.