CA Woman Charges $30K To Name Your Baby: Report

SAN FRANCISCO, CA — A woman in the Bay Area charges tens of thousands of dollars to help families name their newborns, the San Francisco Chronicle reported.

Taylor A. Humphrey's boutique business is a shining example of San Francisco's bustling tech industry and TikTok-era entrepreneurship, the Chronicle wrote.

Humphrey's business began posting a decade ago about her obsession with baby names. Now, she has some 100,000 followers between TikTok and Instagram and a portfolio of 500 names she has helped pick out.

These "baby branding" services cost up to $30,000.

"Selecting a moniker for your little one is a creative decision with life-long implications, and sometimes parents have trouble picking 'the perfect name' for their newborn," her website, whatsinababyname.com says.

Humphrey, herself, was named after 1980s soap opera actress Taylor Miller.

“There’s a lot more to this job than people realize,” she told the Chronicle. “Sometimes, I get calls from clients that are so urgent that I need to drop everything and help them right away.”

Read the full story in the San Fransico Chronicle: Meet the San Francisco woman who charges $30,000 to name your baby