Twitter Adds 'Official' Mark To Some Big Verified Accounts

CBS San Francisco

SAN FRANCISCO, CA — Twitter has begun adding gray "official" labels to some high-profile accounts to indicate that they are authentic, the latest twist in new owner Elon Musk's chaotic overhaul of the platform's verification system.

Media sites like The Associated Press, The New York Times, The Washington Post and The Wall Street Journal received an official designation Wednesday, as did companies like Nike, Apple and Coca-Cola.

The site's current system of using what are known as "blue checks" confirming an account's authenticity will soon go away for those who don't pay a monthly fee. The checkmarks will be available at a yet-to-be-announced date for anyone willing to pay a $7.99-a-month subscription, which will also include some bonus features, such as fewer ads and the ability to have tweets given greater visibility than those coming from non-subscribers.

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