Even the Cow at Sendero Is Going Pink for Breast Cancer

From a press release:

SeaCountry Homes launched a unique promotion, “Paint the Cow Pink” to raise awareness and much needed funds for breast cancer research and recovery on Oct. 10.

The campaign is social media driven in that visitors touring the new model homes located in Rancho Mission Viejo’s newest village of Sendero take a “selfie” photo with SeaCountry’s iconic Sammy, a horned female cow in patriotic regalia that proudly greets her visitors with the “Star Spangled Banner” upon their arrival.

For every “selfie” or “like” that SeaCountry receives on their Facebook or Instagram page, SeaCountry will donate $1toward breast cancer research and recovery. The inspiration behind using social media to raise money for breast cancer came from Crosby Bennett, SeaCountry Home’s operations manager and son of owner, Buck Bennett.

Life for Crosby andthe Bennett family took a detoured path when Kay Bennett, the matriarch of the family was diagnosed with breast cancer.

“It was a time when the family united in prayer and support for mom, and we all witnessed the grace, strength and courage she embodied physically, mentally and spiritually,” said Crosby as he reflected on his mother’s challenging journey that brought her to remission earlier this year.

He continued, “It just made sense to adorn Sammy in pink flowers to capture people’s attention and encourage them to show their support in finding a cure with a simple act of taking a photo. So far, she is doing a great job!”

While many are not able to visit Sammy in person, she is gaining social recognition with over 1,000 “likes” on SeaCountry’s Facebook page in the first ten days of the promotion’s launch.

“We’re thrilled to have this kind of response and we are looking forward to making the donation on behalf of every participating friend through SeaCountry’s social media,” Crosby said.

While “Painting the Cow Pink” may not sell houses, it certainly champions their mission to bring families and friends together and be stronger once united. After all, that’s what building community is all about, and SeaCountry Homes prides itself on doing it well.

SeaCountry at Sendero is a neighborhood within the first village of Sendero in Rancho Mission Viejo, a master-planned community that offers an abundance of recreational opportunities and a naturally active lifestyle in an old Southern California setting. Located at the crossroads of the historical Ortega Highway Route 74 and the modern Antonio Parkway, the Model Home Tour and SeaCountry

Sales offices are open daily 10 a.m. to 5 p.m. and are located at 10 Rollizo, Rancho Mission Viejo. You can learn more on our website at www.SeaCountryRMV.com or speaking with a sales counselor at 949-274-8632.

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