Barbie Doll With Down Syndrome Launched By Mattel: "This Barbie Serves As A Reminder..."

CBS Los Angeles

April 26, 2023

The first-ever Barbie doll with Down syndrome has been introduced by toy manufacturer Mattel, who made the announcement on Tuesday. The company had worked closely with the National Down Syndrome Society to ensure the doll accurately represented a person with Down syndrome.

The doll's dress features butterflies, as well as yellow and blue colors — associated with Down syndrome awareness. Accessories that include a pendant necklace with three chevrons represents the three copies of the 21st chromosome. The doll also comes with ankle foot orthotics, which many children with Down syndrome use for support.

"This Barbie serves as a reminder that we should never underestimate the power of representation," said Kandi Pickard, NDSS president and CEO, in a press release. "It is a huge step forward for inclusion and a moment that we are celebrating."

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