Disney Wants to "Trademark" Dia De Los Muertos

According to Stitchkingdom.com Disney wants to trademark the name of an old ritual known today as Día de los Muertos, or Day of the Dead. A mexican holiday to honor, pray for and remember friends and family members who have died. 

"The Walt Disney Company has filed several trademark applications in attempt to secure ‘Dia de Los Muertos’ across multiple areas," reports Stitchkingdom.com.

Latintimes.com  also reports Disney is now working with Pixar on an animated film about the Halloween-like holiday, scheduled for release in 2015. 

"Even though the project is officially known (for now) as "The Untitled Pixar Movie about Dia de los Muertos," filing the application might indicate that the movie could actually be called "Día de los Muertos," and they want to play it safe with the name, since it's a popular celebration.", reports Latintimes.com. 

Popular "Ask a Mexican" columnist and OC Weekly Editor, Gustavo Arellano, said the move is not "offensive" but its an effort to "peddle a bunch of crap."

"Oh, that silly Disney! In their eternal push to make money off of everything and anything, they're prepping a Pixar film based on Dia de los Muertos, the Mexican holiday that's increasingly becoming popular in the United States for its colorful commemoration of the dead," states Arellano. 

What do you think? Is it a maccabre idea or a good one? Tell us in the comments.

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