Business & Tech
Fred Segal Announces Shops For WeHo Retail Compound
The shop-in-shops store will also feature temporary rotating designers, pop-ups, dynamic event spaces, an onsite florist and a salon.

WEST HOLLYWOOD, CA — Since announcing it will open a boutique store in West Hollywood in December, Fred Segal on Thursday announced some of the retail partners that will occupy its flagship compound.
The compound will include shops such as The Highline, Fred Segal by Maris Collective, Atelier & Repairs, Replika Vintage, Frame Ewe, The Pancake Epidemic and EGGY, which the first West Coast store from the Council of Fashion Designers of America.
"We are thrilled to be returning to our roots with our new Los Angeles location," Fred Segal CEO Allison Samek said. "Fred Segal has always been known for the collaborative take on retail, and in today's retail landscape that is key to succeeding in the competitive market."
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The shop-in-shops store will also feature temporary rotating designers, pop-ups, dynamic event spaces, an onsite florist and full-service salon. A slate of rotating designers, performances and event will be announced this fall.
"Fred Segal brings a collective creative viewpoint to life every day. People in LA are looking for a place to go to see what's next. And this is what Fred Segal has always been about," said John Frierson, President of Fred Segal.
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The store is expected to be opened in the fall.
Photo courtesy of Fred Segal
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