Olsen Twins' First Luxury Apparel Store Coming to Melrose Place

Former child stars Mary-Kate Olsen and Ashley Olsen are planning on opening the first outlet of their luxury apparel line, the Row, on Melrose Place just outside the border of West Hollywood, according to the Los Angeles Times. 

The store is slated for a March opening on the 8400 block of Melrose Place, an area lined with fashionable shops and boutiques. The twins will be renting the space from New York developer V.E. Equities, which just purchased three buildings on the block for an estimated $30 million, according to the report.

The Times also offers and interesting history of the three-block Melrose Place:

Although two television dramas have been based on a fictional "Melrose Place" apartment building, the real street is a bit of a retail oddity for Los Angeles: a calm, quaint stretch of ivy-covered shops in the middle of the bustling city.

Several prestige fashion brands find that appealing, brokers said, because Melrose Place has cachet without the touristy flamboyance of Rodeo Drive or the nonstop action of paparazzi magnet Robertson Boulevard.

The emergence of Melrose Place as a fashion hot spot is fairly recent, however. It's had residences and a church and was home to a small live theater in the 1970s. In the following decades the three-block street became known as a destination for top-shelf stores selling antiques and home furnishings. After starting with an overflow of dealers from La Cienega Boulevard, Melrose Place became a district of its own.