For Sale By Owner Marketing

Very few Realtors can be successful going after FSBO’s, but Mario has convinced me over the years, he gets many of them converted. A number of times I’ve asked, why are you successful and most fail in this area. So, recently at a get together for lunch I asked, what’s the secret? I loved his answer. I make friends with each of them.

As long as I’ve know him, his story is always the same. He says, I make myself available to them, most call me and if they are fortunate enough to find a buyer, I will still answer their questions. Most of these deals fall apart, so often it does, and I’m the first one they contact.

He strictly works the listing market and does no sales, he refers potential buyers to other Realtors and said that some refer listing referrals to him. He told me his goal is one listing per week and over half of them were FSBO’s.

I always get together for lunch about once a year, as he has been a referral partner for an number of years, even though he is nearly two hours away.

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