Real Estate
“Should We Always be Marketing?”
Marketing opportunities are everywhere around us, sometimes you just need to pay attention.
There is a local restaurant that I like to frequent for lunch when I am out with referral partners. The table next to us had a group of four people that were having a good old time enjoying their liquid lunch. They were actually pretty loud, so it was pretty easy to hear the conversations.
Normally I would have asked to be moved to another table, but they were talking about real estate and mortgages and sitting with a Realtor, we were both paying attention. They asked our waitress to send over a round of drinks and when the drinks got there, you would have thought we were rocks stars and were invited to join them. It turns out they were celebrating birthdays. As we spoke, I let them know we couldn’t help overhearing them talking about real estate and mortgages and being that is how we earn our living, it had our attention.
They all thought that we pretty funny.Two of them had been looking online for houses to see what prices would be in the area they were looking. It was such a great conversation, we answered lots of questions about real estate and mortgages. We gave them all our cards, got their emails addresses and cell numbers and promised to follow up with them and got back to our seats so that we could finish our lunch.
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have since done a preapproval for one of them and am pretty sure I will hear from the other person pretty soon, so faced with a similar situation, how would you have handled this opportunity?
image courtesy of stuart miles/freedigitalphotos.net