2024 Theme Announced For Florida Strawberry Festival

PLANT CITY, FL — The Florida Strawberry Festival announced Wednesday the theme for its 89th annual event: "Out of This World!"

"The sky's the limit," said Florida Strawberry Festival President KyleRobinson. "Our board of directors, staff and maintenance crew have been hard at work this summer planning and preparing an out of this world experiencefor all our guests. We look forward to welcoming visitors from far and wide toBerryFest24."

A new theme is created for each year's festival to offer patrons a glimpse of the experience they will have at the 11-day event. It also unifies vendors, Future Farmers of America chapters, organizations, corporate partners and exhibitors, who create parade floats and displays using the theme.

The festival's strawberry character featured in each year's theme artwork is an iconic part of the event's branding and advertising efforts. In this theme's artwork, he wears sunglasses, waves a peace sign and holds a plate of strawberry shortcake as he stands in front of a UFO.

"The festival's atmosphere is like no other," said Robinson. "Seeing families gather, volunteers serving and the Plant City community coming together year after year is extraordinary. There's no place on Earth quite like the Florida Strawberry Festival."

The Florida Strawberry Festival is an 11-day community event celebrating the strawberry harvest in Eastern Hillsborough County. Each year, more than 600,000 visitors enjoy the festival's headline entertainment, youth livestock shows, exhibits of commerce and strawberry shortcake.

The 2024 Florida Strawberry Festival takes place Feb. 29 to March 10 in Plant City.