Abercrombie Asks 'The Situation' to Wear Another Brand

Plenty of Northeast Cobbers watch MTV's 'Jersey Shore.' You don't have to admit it openly - it's okay. And if you don't watch the hit show, you or your tween probably wear Abercrombie & Fitch fashion.

Abercrombie & Fitch Co. is offering to pay Mike "The Situation" Sorrentino and his fellow "Jersey Shore" cast members to stop wearing the brand on the show, reports Fox News.

Abercrombie & Fitch said in a news release posted on the company website Tuesday that it's concerned having Sorrentino seen in its clothing could cause "significant damage" to the company's image.

'The Situation' goes against the "aspirational nature" of its brand and the connection may be "distressing" to customers, the Ohio-based retailer says. Abercrombie & Fitch has offered a "substantial payment" to Sorrentino and producers of the MTV show so he'll wear something else.