Krystal Opens New Restaurant Concept In Cobb

NORTHEAST, GA -- Slider-style hamburger giant Krystal opened a new restaurant concept in Cobb County on Wednesday, the company announced.

The new location at 271 Cobb Parkway in Marietta figures to be a summer hit, as its menu caters toward those who love frozen treats. It offers hand-spun shakes, sundaes, soft serve cones, a "Caramel Mocha Frost" as well as Kool-Aid Slushies.

The building's design -- featuring a centrally located clock tower to let patrons know they can get served around the clock -- is even new as well. The prototype construction may be the future of the franchise.

“The Krystal team has worked to create an experience which marries our long history of quality and value to the dynamic, contemporary brand we represent today,” Brian Blosser, vice president of construction and development, said in a statement. “Whatever the occasion, and for Krystal fans both current and new, this design allows guests to enjoy Krystal in a refreshed way.”

The renovated building's design is called the Davenport protytpe, in honor of one of Krystal’s founding members, Rody Davenport. Jr.

The restaurant will open on Wednesday, April 5 in Marietta, GA and has as its central feature a contemporary clock tower reminding guests that they can get fresh, hot and steamy burgers around the clock. Famous for its iconic square hamburgers, Krystal has delighted guests throughout the Southeast for more than 80 years – but this is the first redesign for the brand in more than a decade.

The remodeled restaurant features LED lighting, an updated digital menu board and modern artwork, the company said.

“The public’s response to our remodeling effort has been exciting and gratifying,” continued Blosser. “We’re planning on moving forward with the Davenport design in future locations, and replicating the anticipated success in select additional markets. Our guests can look forward to enjoying classic and new favorites in an environment we truly believe reflects the best of our brand.”

Image via Google Street View