21 Relationship Rules for Life and Business in New Book, ‘HIT IT OFF’

Wonder why some people seem to naturally hit it off with others? It’s because they are Playing by the 21 Rules. According to business development thought leader, life coach, and award-winning attorney, Joe Brocato, it’s all about tapping into one of the most basic human needs—the need for emotional connection—and creating a unique relationship that is difficult, if not impossible, to replace. Your audience needs to hear about this book which includes:

· Key scientific research about the rules, re-enforcing the efficacy of the concepts behind them.

· Highlights the importance of each rule through real-life “trainwreck” stories about what happens when the rules “derail,” and how to improve in future interactions.

· The “zen” of each rule, which touches on personal and sometimes very sensitive experiences in his life, was meant to inspire and encourage readers to get the most out of each rule.

HIT IT OFF: 21 Rules for Mastering the Art and Science of Relationships in Life and Business (Imagine & Wonder Publishers, New York), which is being released on May 1st, Brocato shares 21 Rules that apply critical thinking and mindfulness to the interpersonal dynamic to help people maximize the likelihood of achieving their authentic goals in life and business. Backed by scientific research, the book iterates that every relationship should be unique, with that uniqueness created by developing a deep emotional connection with someone from the moment you meet them and as you continue to build a strong, emotional connection with them for the long term.

“The rules are meant to give the confidence to walk into a new situation with anyone and fit right in, establish rapport, and be perceived as nice and fun, and a person of integrity—someone who can be trusted with business and friendship. These rules are meant to be used as you continue to get to know people, cultivating unique relationships for a lifetime.”—Joe Brocato

Who is Joe Brocato:

· Business development thought leader, life coach, and award-winning attorney with more than 30 years of experience generating millions of dollars in business. He has worked with some of the most prominent companies in the world, including Walgreens, CNA Insurance, Fifth Third Bank, Citibank, Live Nation, and Virgin Atlantic Airlines, among many others. He is a regular contributor to Forbes.com as a member of the Forbes Business Development Council, and the author of other books, including happy is cool: how to ignite the true happiness in you. Joe has reached international audiences, writing for other major publications, including HuffPost and CEO World Magazine, speaking for leading companies such as Citibank and Live Nation/House of Blues, and guesting on radio shows like AM 560 THE ANSWER and Outlaw Radio.

The 21 Rules:

· Rule 1—Taking a Fresh Look at Eye Contact to Convey Emotion

· Rule 2—Prepare to Achieve Goals Efficiently—In Reverse

· Rule 3—Remember That a Simple Smile is Tied to Deep Trust

· Rule 4—Consciously Listen to Build Acceptance

· Rule 5—Share Personal Experiences to Create Relationship Depth

· Rule 6—Build Connection Through Trust

- “Zen”—Once we are burned by someone, we tend to be very fearful of trusting others in similar situations, whether in the context of friendship (including a romantic one) or business. But living in fear ties us down and takes away the potential of living life to the fullest.

· Rule 7—Provide Value to Promote Gratitude

- “Trainwreck”—Don’t be a taker! Be a maker. Takers do not understand that people want to associate with makers—those people who provide value to others.

· Rule 8—Using Humor to Convey a Similar Worldview

· Rule 9—Identify Shared Interests to Emphasize Like-Mindedness

· Rule 10—Harness Emotional Intelligence to Navigate Social Interactions

· Rule 11—Admit Mistakes and Earn Trust and Respect

· Rule 12—Be Confident, Be Compelling

- “Trainwreck”—Be confident, but avoid morphing confidence into being pompous, cocky, or egotistical, leaving a bad impression.

· Rule 13—Care Through Your Actions

· Rule 14—If You Disagree, Search for Common Ground

· Rule 15—Be Strategic About Polarizing Topics

· Rule 16—Remember the 50/50 Listen/Speak Dynamic in Conversations

· Rule 17—Give Respect to Gain Respect

- “Zen”—Joe recounts a touching story about how his grandmother was instrumental in teaching him about respect around the Sunday dinner table in his traditional, Italian family upbringing—a form of respect that is sorely missing today and breaking down the social contract at every turn.

· Rule 18—Say Thanks and Foster Gratitude

· Rule 19—Socially Reward Through Your Sincere Praise

· Rule 20—Build Rapport and Reap Relationship Riches

· Rule 21—Gift Positivity for Positive Results

Joe Brocato will officially launch HIT IT OFF, with a discussion and author signing event, on Thursday, May 4th at 7 p.m. at Barnes & Noble Oakbrook (297 Oakbrook Center, Oak Brook, IL.) Pre-orders are available at Barnes & Noble.