On March 27th & 28th, 'PR Secrets' Revealed in Naperville and Addison

A longtime journalist and strategic communications consultant will hold free workshops in DuPage County on back-to-back evenings, Wednesday and Thursday, March 27th and March 28th.

On March 27th, Matt Baron brings “PR Secrets for Small Businesses and Non-Profits” to the Naperville Public Library, 200 W. Jefferson Ave., at 6:30 p.m. The 90-minute program will be held in the location’s NaperLaunch Business Startup Services Center; though no registration is required, space is limited to the first 20 attendees.

For more information, visit https://tinyurl.com/NapervillePR.

The next night, Baron brings “PR Secrets from a Media Insider” to the Addison Public Library, 4 Friendship Plaza. The hourlong program begins at 7 p.m.; register at https://addisonlibrary.libcal.com/event/11804248.

Both workshops will help individuals and organizations secure media coverage and develop communications that effectively connect with their intended audience.

Among other topics, Baron will discuss how to establish credibility and create productive long-term relationships with key decision-makers at news outlets. He will also provide a 10-page workbook for people to begin developing immediately applicable public relations outreach efforts.

Baron teaches the essential elements that have consistently helped him secure media coverage for clients, from not-for-profit organizations to companies spanning a wide range of industries. He draws upon his nearly 25 years as a journalist and over 15 years serving more than 150 clients through his public relations and strategic communications practice, Inside Edge PR + Media.

As a journalist, Baron’s work has appeared in dozens of publications, including Time, USA Today, the Chicago Tribune and the Daily Herald. For the Tribune, his work spanned local government, business features, breaking news and personality profiles.

Over the past 15 years, Baron has led more than 40 “PR Secrets” workshops that have helped people identify their organization’s legitimate news, as well as how to communicate it to their target audience so that they bolster their credibility and create relationships that result in additional media exposure.

His insights are also informed by eight years as a local elected official, a period when he was a vocal advocate for greater transparency with the public. Baron’s writing on effective public communications include a recent column headlined `Influencing Public Perception With Proactive Videos’ in School Administrator, a national publication of AASA, The School Superintendents Association.

Baron is based in Oak Park and online at https://www.insideedgepr.com/. You can also find his Substack page here.