Lovesac And Threekit Partner To Help The Planet With 3D Shopping

ORLAND PARK, IL — Buying and returning furniture is a hassle that many seem to be familiar with. Not only does this waste a bit of time, it also increases the amount of discarded furniture in landfills across the world, according to the founder and CEO of the Lovesac Company, Shawn Nelson.

According to a news release, ecommerce product returns last year led to 5 billion pounds of waste and 15 million tons of CO2 emissions. As ecommerce sales increase during COVID-19, this problem is only growing, the release states.

To combat this environmental challenge, The Lovesac Company, a direct-to-consumer specialty furniture brand that has reported net sales growth of 30.5% in the first half of its fiscal year, and Threekit, the leading 3D and augmented reality (AR) imaging platform for e-commerce, are partnering to reduce ecommerce product returns while delivering a superior user experience, according to the release.

A Lovesac location can be found here in Orland Park, at Orland Square Mall, 300 Orland Square Drive.

According to the release, research shows that high-quality product images can reduce ecommerce returns by 30% to 50%. The company said that by partnering with Threekit, Lovesac is able to show furniture in 3D online and let shoppers customize and configure products in multiple combinations, in real time. The company claims this new experience allows consumers to see exactly what it is they are hoping to buy, the release states.

“Lovesac is a company driven by innovation and sustainability,” Nelson said. “We saw the opportunity to create a better user experience so that people can create their own sactional configuration, and because of this enhanced experience, we expect to see fewer returns, which is ultimately better for the environment and for our world. We’re thrilled about working with Threekit to make it happen.”

According to the release, in a study done with Harris Poll, Threekit found that 66% of online shoppers said that 3D/AR visuals would increase their confidence that they’re buying the right product. The company said that not only do the types of images improve this experience, but having more images does as well. In fact, shoppers today expect as many as eight images per product – up from just three in 2016, according to Lovesac. Utilizing this insight, the Lovesac configuration experience offers multiple types of images to enhance the consumer’s journey, the company said.

“The online shopping experience is changing permanently and for the better,” said Matt Gorniak, CEO of Threekit. “Not only do 3D and AR product visuals enhance the customer experience, but they are also becoming a staple of sustainable businesses. We’re proud to partner with a company that is so forward-thinking and infuses its sustainability mission into every aspect of its business.”

For more information about Lovesac and the 3D shopping experience, visit their website.