IT'SUGAR Is Braintree's Newest Sweet Tooth Salve

BRAINTREE, MA — There's a new option to fulfill your sweet tooth cravings in Braintree with IT'SUGAR.

The national specialty candy retailer opened at South Shore Plaza this month, bringing its unique retail experience to Braintree.

Located on the upper level of the mall near the food court, the store offers over 300 candy options ranging from sour and sweet to the latest social media trend, the Dubai chocolate bar.

The store has over 100 locations across the country, including six in Massachusetts with the recent opening in Braintree and another in Peabody.

IT'SUGAR was founded by Jeff Rubin in 2006.