Savage X Fenty South Shore Plaza Store Is 1st In New England

News release from Simon Property Group.

BRAINTREE, MA — Simon Property Group's South Shore Plaza, the ultimate shopping and dining destination south of Boston, is excited to welcome the first Savage X Fenty store in New England. The innovative lingerie and lifestyle brand, founded brand visionary Rihanna in 2018, is known for its inclusive, bold, and fashion-forward approach to women’s and men’s loungewear, lingerie, and sleepwear.

Savage X Fenty believes that people should feel good about their bodies. Their styles are all about individuality, freedom of expression, and self-empowerment. No matter customers size, shape, color, or goals — Savage X Fenty wants everyone to feel themselves.

In celebration of the new store, Savage X Fenty hosted a grand opening experience for the public on December 20th that included special giveaways, a live DJ set, and light refreshments.

"Welcoming New England’s first Savage X Fenty store is extremely exciting for the South Shore Plaza team," said Amy Sullivan, Director of Marketing and Business Development of South Shore Plaza. "We listen to our customers and continually strive to provide them with exceptional retail options. Savage X Fenty helps strengthen our current incredible lineup by offering shoppers the very best in retail.”

The new store exemplifies the brand's commitment to inclusivity, offering products in a wide range of sizes and designed to empower individuals to embrace their unique beauty and confidence. The Savage X Fenty experience is a perfect fit for South Shore Plaza’s dynamic mix of luxury, fashion-forward brands, and unique shopping experiences.

For more information on the South Shore Plaza’s new retailers and upcoming openings, please visit their website.