The Coast Brand Opens 1st Retail Store At Cape Cod's Mashpee Commons

MASHPEE, MA — If you're looking to lean into the coastal aesthetics of a Cape Cod summer with your personal wardrobe, this aptly named brand may be the choice for you.

The Coast Brand, which offers "elevated women's and children's beachwear and accessories," recently opened a store at 24 North St. in Mashpee Commons.

Inspired by the coast, the brand's line features embroidered tops, dresses, shorts, midi dresses, jumpsuits, wraps and accessories.

“We welcome The Coast Brand to Mashpee Commons,” said Krysten Kelliher, Mashpee Commons Director of Marketing. “Its coastal-inspired clothing designs and accessories truly capture the spirit of a carefree, Cape Cod summer.”

The Coast Brand was founded in 2018 in Darien, Conn. by Emily Overbay, a former Manhattan fashion industry executive. Overbay and the company first started to gain a following online, but, with the Mashpee Commons store, have opened the brand's first brick-and-mortar location.

"Mashpee Commons, with its warm, friendly and beachy vibe is the perfect location for The Coast Brand’s first store," said Overbay. "We look forward to introducing the Cape and Islands to The Coast Brand’s specially crafted apparel for making happy memories on sunny days at the beach."