Foxboro, Wrentham, Plainville Partnership Hopes To Attract Visitors To Region

FOXBOROUGH, MA — The towns of Wrentham, Foxborough and Plainville have partnered to launch what officials are calling a new "destination brand" and website, hoping to promote the region as a place for travelers.

Touting destinations like Plainridge Park Casino in Plainville, Wrentham Village Premium Outlet Mall in Wrentham, and Patriot Place and Gillette Stadium in Foxboro, the trio of towns hope to attract more visitors to the region.

The group's message? "One central location, three small towns, endless possibilities await." Here's what to know.

As part of the trio’s new marketing initiatives, they recently launched their new destination brand, Visit FPW, and a website, visitfpw.com, to assist travelers planning trips to the area.

The tagline for the initiative is “Stay a little longer, play a little more!” which encourages visitors to learn more about the opportunities each community has to offer, officials said.

“Our visitors and community members tell us again and again that there is so much to do in the area – from Big Apple Farm to F. Gilbert Hills State Forest to Hawkins Woods Disc Golf, it’s what sets us apart from other destinations. That’s what our new brand emphasizes in a fresh, modern way,” said Wrentham Director of Planning & Economic Development Rachel Benson.

The initiative was supported by grants provided by the Massachusetts Gaming Commission and the Massachusetts Office of Travel & Tourism.