MA Pizza Chain Offers 1980s Menu Prices For Anniversary

MARLBOROUGH, MA — A Massachusetts-based Italian restaurant chain will offer 1980s pricing in July — a celebration of its 40th year, and a move to counteract recent inflationary pricing in the U.S.

Bertucci's opened its first location in Somerville's Davis Square in 1981, with two more shortly after in Cambridge and Holliston. Now based in Northborough, Bertucci's operates 50 restaurants along the East Coast from New Hampshire to Virginia.

The chain filed for bankruptcy in 2018, and Earl Enterprises CEO Robert Earl purchase it for about $20 million. The company owns 14 restaurant brands, including Planet Hollywood and Buca Di Beppo.

The 1980s menu will include small pizzas for as low as $5.25 in addition to salads, pasta and desserts. Earl said he hopes the promotion will entice diners to out to eat again. The prices are for dine-in service only.

“Prices are going through the roof because of the labor supply and supply chain of food. You turn on any TV and all you see is recession and inflation,” Earl told the Boston Business Journal.

The discounted menu will be in effect on July 6 and 7, and then again on July 13 and July 14. You can see the full 1980 menu with prices on the Bertucci's website.

Bertucci's locations nearby:

• 601 Donald Lynch Boulevard, Marlborough
• 160 Turnpike Road, Westborough
• 414 Washington St., Holliston
• 150 Worcester Road, Framingham