Norwood's MariMed Survey Says Cannabis Best Valentine's Day Gift

NORWOOD, MA - When weeding out the best Valentine's Day gifts for your sweetie, cannabis could be the highest choice on your list, according to a survey commissioned by a Norwood-based cannabis operator.

MariMed, the multi-state cannabis company headquartered in Norwood, on Thursday released the results of survey on sex and cannabis commissioned by Betty's Eddies, its all-natural infused fruit chewable line. It was conducted on behalf of its chew called Smashin' Passion by The Harris Poll and captured the opinions of nearly 2,000 American adults over 21 years of age.

The survey was taken between Jan. 27 and Jan. 31 among 1,967 adults ages 21 and over. Of them, 763 consume cannabis, which was defined in this survey as marijuana products such as edibles, flowers, concentrates and vapes that contain THC, the chemical responsible for its psychological effects.

Seventy-two percent of those surveyed plan to incorporate cannabis into their Valentine’s Day plans. Among them, 53% intend to consume edibles on Valentine’s Day.

Nearly half of the respondents, or 46%, said they would like to receive cannabis on Valentine’s Day as a gift. And 63% would rather receive cannabis than chocolate or flowers as a gift on Valentine’s Day.

Other key findings from the study suggest that cannabis use could correlate with a more active and satisfying sex life:

• Cannabis consumers have more sex: Among sexually active adults, half of cannabis users (50%) have sex several times each week or more, compared to only 35% of non-users.
• Cannabis as an aphrodisiac: Nearly two-thirds (65%) of sexually active cannabis consumers agree that cannabis enhances their sex life, and 67% say that it helps get them in the mood for sex.
• More than half (51%) of cannabis consumers believe cannabis is a natural aphrodisiac, and 30% believe it is the most effective natural aphrodisiac - more than chocolate (16%) or oysters (12%).
• Edibles are preferred in the bedroom: 52% of sexually active cannabis consumers prefer edibles over smoking cannabis to get in the mood for sex.

“All the flavors in our award-winning Betty’s Eddies line-up were developed with great taste, consistency, and a specific consumer need in mind," said MariMed Chief Operating Officer Tim Shaw. "For Smashin’ Passion, that need is the cannabis user’s desire to enhance their sex life. This survey validates our product development strategy and ingredient selection, that yes, cannabis users want and have more sex than non-users.”

The company touted Smashin' Passion as "a blend of aphrodisiacs designed to put you in the mood," according to a statement.

“As more consumers continue to seek tailored-use products, MariMed is on a mission to offer a house of brands with high-quality products to meet those demands,” continued Shaw. “It’s innovative products like Smashin’ Passion, which combines real passion fruit and all-natural aphrodisiacs like horny goat weed and cannabis, that take people from where they are to where they want to be – which on Valentine’s Day appears to be between the sheets and enjoying an edible.”

The company noted that this online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, email MariMed here.

MariMed Inc., a multi-state cannabis operator, develops, owns, and manages seed to sale state-licensed cannabis facilities, which are considered models of excellence in horticultural principles, cannabis cultivation, cannabis-infused products, and dispensary operations. Its top-selling and award-winning products and brands include the trademarked products Betty's Eddies, Nature’s Heritage, Bubby’s Baked, k FUSION, and Kalm FUSION.

In December 2021, MariMed unveiled the world's largest pot brownie, which weighed 850 pounds.