This workshop is designed for startup businesses seeking to build a strong, authentic brand from the ground up. Participants will learn how to apply the Entrepreneur’s Edge—Trust, Differentiation, and Premium Pricing—to craft a compelling branding statement and harness the Power of Story to connect with their audience.
The session also covers the 3 C’s of Content—Create, Curate, and Converse—with practical guidance on building and optimizing your digital hub, including LinkedIn and other key platforms. Finally, participants will learn how to monitor and close their Brand Gap to ensure their brand promise aligns with customer perception.
Speaker: Michael Thompson; Certified SCORE Mentor
This FREE workshop is offered by the Enterprise Center and co-sponsored and in partnership with North Shore Alliance for Economic Development, Massachusetts Office of Business Development(MOBD), and SCORE Northeast Massachusetts Chapter