Brighton Athletic Shoe Store to Host Name Change Celebration

Drivers and pedestrians going down Main Street in downtown Brighton may have noticed a slight change in scenery these last few weeks - Elite Feet is gone, and in its place is Running Lab.

It's actually the same store, just with a new name, according to owner Ken Larscheid. 

"Everything we do here in the store hasn't changed - it's really just a name change," he said. "The staff is the same, ownership is the same."

Larscheid's store is no longer affiliated with Elite Feet, with locations in Lapeer and Port Huron.  

"We wanted more control over marketing - basically the way we were being portrayed online - We wanted more control over the website and the Facebook page," Larscheid said. 

The store officially became Running Lab at the beginning of the year, but the sign went up just a few weeks ago. 

"(We decided on the new name) just because of what we do here with the whole high-speed camera system," Larscheid said. "It kind of plays into how technical we get with fitting shoes and running form and things like that."

To celebrate the official name change, Running Lab is hosting an in-store event on March 12 from 6-8 p.m. Larscheid said they will be giving away free T-shirts with the new store logo and goody bags to those who spend $75 or more. There will also be refreshments provided. 

Larscheid said he has already received 115 RSVPs for the celebration.  

"Everyone love's the logo, they look at it and say, 'yeah it totally makes sense with what you guys do here' - that was our goal and I think we accomplished that," Larscheid said.

For more information, check out Running Lab's new website that went live this week at runninglabstore.comand be sure to like them on Facebook.