Graze Craze Charcuterie Board Concept Opens in Okemos Michigan

OKEMOS, MI (April. 13, 2023) — Graze Craze®, a booming new concept in charcuterie boards and boxes for healthy lunches, office catering and special events, opens a new Michigan location at 2315 Jolly Rd. in Okemos, MI, at the Woodland Square retail center. The new storefront is only minutes from Michigan State University and just north of Highway I-96. Graze Craze is a member of the Starpoint Brands™ family of trusted companies, a division of United Franchise Group™ (UFG) representing the very best in their industries.

Husband-wife team and lifelong residents of the Greater Lansing-area, Silas and Lindsey Coffelt, own and operate the Okemos location. Wanting to start a business in the food industry, they explored different options and when they discovered Graze Craze, they knew it was the one. “It’s a unique concept for the Greater Lansing, Michigan area," said the Coffelts. “We love the idea of bringing new, fun and creative options to the area, as well as Graze Craze’s philosophy to ‘Celebrate Everything’ - the opportunities are endless.”

Graze Craze specializes in artfully designed, hand-crafted charcuterie boards and boxes featuring high-quality, fresh foods arranged perfectly for nibbling or for hearty graze-style meals. Choices include gourmet meats, cheeses, fresh fruits and vegetables, artisanal sweets and more. The unique menu features several grazing options fit for any occasion and lifestyle.

The Coffelts are members of the Lansing Regional Chamber of Commerce and the Greater Lansing Convention and Visitors Bureau as well as the Home Builders Association of Grater Lansing. The enterprising couple is well established in the area and are passionate about supporting local animal rescue organizations. They are excited about sharing the Graze Craze experience with their local community.

At Graze Craze, each charcuterie board is beautifully curated by a Grazologist™ — a highly-trained charcuterie concierge — with several different size options from single boxes for the lone grazer, to large boards arranged to create a grazing table with enough fresh food to feed a large wedding party or a happy-hour style business networking event. Whether satisfying a low-carb crew at a formal affair, serving veggie lovers at a casual gathering, or elevating an office meeting with a Sweet and Grazey picnic box, Graze Craze has something to offer everyone.

Graze Craze Okemos is open for pick-ups and free local delivery Monday – Saturday, 10 a.m. – 6 p.m. and Sunday by appointment. For events, catering and business gift programs, please contact the store for more details.

About Graze Craze

Graze Craze® is the leading franchise within the graze-style food category, offering an alternative experience to traditional dining options. At Graze Craze, in-store Grazologists™ curate hand-crafted, impeccably designed, sweet and savory picnic boxes and charcuterie boards, made with the highest quality ingredients and customized with perfection for every occasion. Originally founded in Oklahoma by a US Air Force veteran, Graze Craze is now among the Starpoint Brands™ constellation of trusted companies representing the very best in their industries. To find out more about the Graze Craze Okemos, MI, location, please visit at 2315 Jolly Rd. Okemos, MI 48864 (just west of the Jolly and Okemos Rd intersection) or call 517-709-2828. To place an order or for more information about locations, menu, catering, and commercial accounts visit www.GrazeCraze.com. For information on franchising opportunities, visit www.GrazeCrazeFranchise.com.

About Starpoint Brands

A family of trusted brands representing the very best in their industries, including retail, food & beverage and professional services, Starpoint Brands™ is the mark of quality for customers. It brings together a constellation of brands within United Franchise Group™ (UFG), including Signarama®, Fully Promoted®, Transworld Business Advisors®, Venture X®, Office Evolution®, Network Lead Exchange™, The Great Greek Mediterranean Grill® and Graze Craze®. A brand under the Starpoint Brands division is one that business-to-consumer and business-to-business customers can be sure will provide the ultimate in service, reliability and value.

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