Lansing Community College’s TV commercial that aired during the Detroit Lions' playoff run has been named one of the nation’s best local TV commercials for an educational institution at the 46th Annual Telly Awards.
The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, and production companies. This year’s winners include Pixar Animation Studios, Hearst Media, ESPN, LinkedIn, NATO, MTV Entertainment Studios, NASA, the LA Clippers (NBA), Sawhorse Productions, Telemundo, and more.
“Our industry is experimenting with new technologies like never before, shaping truly compelling stories to draw attention to some of the world’s most pressing issues,” shares Telly Awards Managing Director Amanda Needham. “The Telly Awards is uniquely positioned to meet the industry where it’s actually making work, be that on television or TikTok.”
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The ad, "LCC Underdogs," brought home a Bronze Telly. Competition in the Telly’s is stiff, with more than 13,000 entries from across the globe. While many winning entries in the educational institution category were developed by advertising agencies on behalf of a school, LCC’s winning commercial was created entirely in-house, with the script, filming, and editing done by LCC employees Dave Wasinger and Craig Jones of Media Services, and Layne Ingram from the President’s Office.
The full list of winners can be found at the 46th Annual Telly Awards winners.
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About The Telly Awards
The Telly Awards are the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts, including advertising agencies, production companies, and major television networks, reflective of the multi-screen industry The Telly Awards celebrates. Partners of The Telly Awards include NAB, RunwayML AIFF, ReelAbilities Film Festival, Film Fatales, FWD-Doc, Stash, Production Hub, Ghetto Film School, Future of Film, We Are Parable, Video Consortium, SeriesFest and Green The Bid.
About Lansing Community College
Lansing Community College is an equal-opportunity educational institution/employer. Lansing Community College programs and activities are open for all persons regardless of race, color, sex, age, religion, national origin, creed, ancestry, height, weight, sexual orientation, gender identity, gender expression, disability, familial status, marital status, military status, veteran’s status, or other status as protected by law, or genetic information.
