Minnetonka Moccasin Apologizes For Appropriating Native Culture

MINNETONKA, MN — Minnetonka Moccasin Co. has issued an apology for appropriating Native American culture during its 75-year history.

"We recognize that our original products, some of which are still sold today, have been appropriated from Native American culture," the company acknowledged Monday, which was Indigenous Peoples Day.

"Not just the products have been appropriated; we have also come to learn that even the word 'moccasin' is an anglicization of the Ojibwe word "makizinan.'"

Minnetonka, which is not a Native-owned business, began in 1946 by selling handcrafted moccasins and "Native-inspired accessories" to roadside gift shops.

"We deeply and meaningfully apologize for having benefited from selling Native-inspired designs without directly honoring Native culture or communities."

The company said it has already resigned its logo to remove culturally appropriated symbols, and it has been working with Native-owned businesses and artists on new product lines.

"We will continue to move forward in a manner that acknowledges and honors the Native American culture, design, and people who have influenced our brand and business," the company's statement continued.

"This journey will remain important to our company forever."