Dairy Queens' Fundraiser Today

Roseville's four Dairy Queen shops in Roseville will be among hundreds across the nation participating in Miracle Treat Day today (Thursday, July 26), a day-long fundraiser where a portion of all of the shops’ sales of Blizzard ice cream treats will be donated to the Children’s Miracle Network Hospitals.

In the Twin Cities that would be Gillette Children's Specialty Healthcare in St. Paul.

The participating Roseville DQs are located at 3070 Lexington Ave. N.; 1739 Rice St.; 1720 Lexington Ave. N. and the Rosedale Center store, 10 Rosedale Center.

This will be the seventh annual Miracle Treat Day for participating Dairy Queen locations. Participating DQ stores and restaurants throughout North America plan to donate $1 or more per Blizzard Treat sold to Children’s Miracle Network Hospitals, a national organization dedicated to raising awareness of and funds for children’s hospitals. The charity raises funds that serve kids treated at 170 children’s hospitals across North America., Dairy Queen said in a statement.

Last year, Dairy Queen locations across the U.S. and Canada raised $4.5 million on Miracle Treat Day for Children’s Miracle Network Hospitals, Dairy Queen said. Since 1984, the Dairy Queen system has raised more than $90 million through fundraising efforts including Miracle Treat Day, the Miracle Balloon campaign and other local initiatives, the company said.

For more information or to find a participating DQ location, visit www.miracletreatday.com.

“When we first decided to host a system-wide event that would involve the entire Dairy Queen family, we had no idea how much impact it would have and how it would grow in size and popularity each year," said John Gainor, president and CEO of International Dairy Queen Inc. "Miracle Treat Day has become such a celebration of life and hope, as well as a fundraiser that draws support from local communities of families, neighbors, friends and people from all walks of life who are eager to help the children in their cities and towns who need it the most."

For more information about Miracle Treat Day, visit MiracleTreatDay.com. For more information about the Dairy Queen system, visit DairyQueen.com or follow Dairy Queen on Twitter at twitter.com/dairyqueen.

Minneapolis-based American Dairy Queen Corp. has more than 6,00 Dairy Queen stores in the U.S., Canada and 18 other countries.