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Now Your New Floor Can Be Brought to Your Door
Floor Coverings International of Midtown STL Shares the Latest Flooring Trends

Shrewsbury, MO – Floor Coverings International of Midtown STL, opened for business this past April. The new business, led by Ballwin resident Chip Dozier, has been showing their 3000 plus flooring samples to homeowners in Creve Coeur, Clayton. Ladue, Kirkwood, Town & Country and more for a few months and along with wife Katie, who serves as the administrative and business pro, they are already making a significant impact in the local community. That’s because the unique mobile showroom that contains everything you could ask for about flooring, installing, scheduling a job, comes right to the customer’s door. No more waiting for “help” at big box stores that “happen to have a flooring section.”
Chip Dozier brings a wealth of experience and a unique perspective to his new venture. With a decade-long career as an Anesthesiologist Assistant, Chip has honed his ability to earn trust quickly, a skill he finds invaluable in his new role. “The pandemic was a turning point for me,” Chip explains. “I faced pay cuts and hazardous situations, and the healthcare system’s focus seemed to shift away from patient care. It was time to look for an exciting new career. I could also retain my free-lance career in Anesthesiology. Floor Coverings International’s culture and commitment to excellent customer service inspired me to join as a franchisee.”
Chip and his wife Katie, both born and raised in the St. Louis area, were excited to start this new chapter together. “We’re a couple of St. Louis kids who left for a bit and came back to start a family,” Chip shares. “Our little girl was born at the end of June 2024, and we opened our flooring doors at the end of April 2024. Katie, with her exceptional business skills, took the leap with me, and we’re thrilled to build a brand our family can be proud of.”
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Chip is excited about the resurgence of laminate flooring and the trend of bringing hardwoods back to their original natural colors. “Laminate floors offer great features and benefits, especially for families with pets,” he notes. “We also provide pet stain warranties on all our carpets, so you don’t have to wait for the family pet to pass over the rainbow bridge to replace your carpets.”
The big favorites throughout the system? Pet and kid-friendly floors that clean up with one mopping and look like genuine wood and:
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- Sustainable materials-homeowners are turning to laminate flooring crafted from eco-friendly materials such as recycled wood fibers.
- Authentic Wood Look: the demand for realistic-looking wood floors continues to soar.
- Waterproof Performance:
- Vinyl Flooring: As technology advances, vinyl flooring gets close to natural wood and stone looks easily cleaned with a damp mop.
- Carpet: There are still die-hard carpet lovers because of the feeling and look of cozy and warm—it comes in handy in winters. Not so much shag. Much more flat pile and textures and patterned looks are available.
- Engineered Hardwood Flooring: this is the best in luxury flooring offering real wood veneers with remarkably high quality and detail.
For more information about a consultation go to: Floor Coverings International Midtown STL, visit midstl.floorcoveringsinternational.com or contact Chip Dozier at (314) 310-4011.
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About Floor Coverings International Franchise Network
Norcross, GA-based Floor Coverings International ranks consistently as the No. 1 Mobile Flooring Franchise in North America by Entrepreneur Magazine. The 240 franchisees (with 95 more under development) and their Design Associates offer a unique in-home experience with a mobile showroom that comes directly to the client’s door. More than 3,000 flooring choices are available to view in the home with and alongside the existing lighting, paint, and furniture. The company will open several more locations throughout the U.S. and Canada through franchise expansion. For franchise information, please visit www.flooring-franchise.com.