Bloomfield Brewery's New Beer Will Benefit Local Animal Shelter

BLOOMFIELD, NJ — Bloomfield’s first brewery is breaking out a new beer that stands as a tribute to its four-legged sidekick: “Jersey.”

Varitage Brew Works at 58 Washington Street will be releasing its latest new beer at an event on Saturday, Aug. 30 from 5 to 10 p.m. in the nearby Rock Lot. It will include an outdoor beer garden, live music, food and a pet adoption event.

A portion of the proceeds from the sale of the beer will benefit the Bloomfield Animal Shelter. Meanwhile, each can will feature a QR code that links to pet adoption listings at the municipally run shelter.

The brewery gave some background about its latest promotion – and the doggo that inspired it:

“This one’s been a long time coming—and it’s one that means a lot to us. Back in 2019, we adopted our dog Jersey from the Bloomfield Animal Shelter. She quickly became Mark’s brewing sidekick in the garage, helping to inspire the early recipes that would become Varitage staples. Now it’s Jersey’s turn to shine.”

The new beer – Jersey’s Helles – is described as a “crisp, classic German-style Helles.”

“This beer is more than just a refreshing pint; it’s a way for us to give back,” the brewery stated.

• See Related: Bloomfield Boosts Local Brewery With Proclamation

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