Help East Brunswick Animal Shelters For Betty White's 100th

EAST BRUNSWICK, NJ — Although Betty White won't be there for what would have been her 100th birthday, plenty of fans plan to keep her spirit alive. The "Betty White Challenge" encourages people to donate to local animal shelters and rescues Jan. 17, which would have been the TV icon's centennial.

The viral social-media challenge encourages people to donate $5 to animal rescues and shelters in White's name. East Brunswick TNR and Rescue is participating in the #BettyWhiteChallenge. The group has started a GoFundMe to help continue their work with community cats. As of Friday, they have raised $455 for their cause.

"Here in East Brunswick, it is estimated that as many as 3,000 to 5,000 cats live outdoors. East Brunswick TNR is a group of volunteers who work to get these cats spayed/neutered and vaccinated, and any amount you donate will help us to continue to improve both our town and the lives of the cats that call it home," the group said.

Here are some other East Brunswick animal organizations you can donate to:

Kings Pride Kitten Rescue
4 Starr Rd, East Brunswick

Animal Rescue Force
300 NJ-18, East Brunswick

New Beginnings Animal Rescue
777 Helmetta Blvd, East Brunswick

Karma Cat + Zen Dog Rescue Society
39 S Main St, Milltown

What Is the Betty White Challenge?

The world got excited for White to celebrate her 100th birthday, only to mourn her loss after she died on New Year's Eve at age 99. The "first lady of television" advocated for animal welfare throughout her life and worked with several organizations that help animals.

Several animal-welfare organizations have already noticed a spike in assistance. Dr. Robin Ganzert, president and CEO of American Humane, told "Good Morning America" that they have seen "such an uptick in donations" since White's death.

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