Hoboken to Re-Brand, Revamp Street Scape, Install Wayfinding System

The Hoboken community is invited to weigh in on the City’s plans for re-branding, revitalizing the streetscape, and installing city-wide Wayfinding system to help visitors navigate throughout the Mile Square.

The meeting will take place at 7 p.m. on Thursday, Jan. 22 in the Community Room at the Multi Service Center, located at 124 Grand St.

Streetscape revitalization for First Street will span 12 blocks from Paterson Avenue to Bloomfield Street and will include rain gardens, curb extensions, new benches, bike parking, trash and recycling receptacles, ADA accessible curb ramps, shade trees, and banners.

In order to implement the design, construction, and installation of a cohesive city-wide wayfinding system, a comprehensive brand identity will be created for the City.

This branding will speak to the identity of Hoboken as a distinct and unique community and help to build excitement around its history and culture as a business, residential, and tourism destination.

The brand standards established through this project – including a logo, tagline, specified font families, and color palettes – will broaden the recognizability of the city while becoming symbolic of what makes Hoboken stand out from other cities in the New York Metro area.

Upon the completion of the brand exploration portion of this project, Hoboken’s new comprehensive brand identity will be applied to wayfinding materials such as gateway signage, banners, touch-screen kiosks, murals, mosaics, and other innovative approaches to convey location and direction throughout Hoboken.

The City of Hoboken hired T&M Associates and its sub-consultant M studio for the project, which is being funded by approximately $880,000 in federal Community Development Block Grant for Disaster Recovery funds from the New Jersey Economic Development Authority.

Information and photo courtesy of the City of Hoboken.

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