PeakBot

PeakBot is a New Jersey–based fintech startup founded by lifelong friends Ben Colabella and Dillon Del Rosso, who grew up together in the state and saw firsthand how difficult it was for everyday people to actively participate in one of the largest wealth-building tools, the financial markets, while maintaining disciplined trading strategies. Having known each other since childhood, the co-founders shared similar experiences balancing careers, family life, and active market participation, which exposed a common problem: trading systems often failed not because of strategy, but because of inconsistency.

Colabella and Del Rosso observed retail investors struggle with emotional decision-making, missed entries, exits, and the time demands required to monitor markets throughout the trading day. These challenges led them to build PeakBot, a platform designed to automate professional-style trading without requiring users to code, constantly watch screens, or manually place trades.

PeakBot connects directly to supported brokerage accounts such as Schwab, Tradier, and tastytrade, allowing traders to automate options and equities strategies including credit spreads, iron condors, covered calls, and copy-trading systems. The platform emphasizes rules-based execution, aiming to help traders follow predefined systems more consistently. PeakBot has also been featured at Tradier’s Trading Summit, where it highlighted the growing role of broker-connected automation in modern retail trading.

Since launch, the platform has processed more than $1 billion in automated trading volume, reflecting increased demand for hands-off tools that prioritize structure and consistency. Built and primarily operated by a New Jersey–based team, PeakBot continues to focus on transparency, automation, and education as retail trading evolves toward more systematic approaches.