Business & Tech

Starbucks Will Be 3rd Retailer At Riverton In Sayreville

A Bass Pro Shop, QuickChek and now Starbucks plan to open at Riverton. Sayreville town hall may relocate there, too.

SAYREVILLE, NJ — You can now add a Starbucks to a growing list of retailers confirmed to open at Riverton, the redevelopment project that will have 1,300 luxury waterfront apartments, offices, shops, restaurants and a boat marina in Sayreville.

"Big Riverton News," the Sayreville Economic & Redevelopment Agency announced on their Facebook page Tuesday. "We officially approved a recognition agreement with Sayreville Seaport Associates Urban Renewal, L.P. and Starbucks Corporation ... This agreement paves the way for Starbucks, one of the world's most recognized coffee brands, to establish a presence in Riverton."

A Bass Pro Shop (the hunting and fishing store), a QuickChek and Starbucks are the first three businesses that plan to open at Riverton. Sayreville town hall may also relocate there, Sayreville Mayor Kennedy O'Brien announced in January.

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Riverton will be located on Chevalier Avenue, right off the Sayreville exit from the Parkway south at the Driscoll Bridge. Construction on Riverton started last month.

The developer said Riverton "will primarily be marketed to empty nesters and single Millennials, however some families may also be part of the resident mix."

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The developer is Sayreville Seaport Associates Urban Renewal, which is a partnership of Cincinnati-based North American Properties and PGIM Real Estate, the global investment arm of Prudential bank.

Riverton will have:

  • 1,300 residential housing units, either apartments or townhouses. Many will have waterfront views of the Raritan River. Twenty percent of those 1,300 units will be affordable housing.
  • Parks, nature trails and a waterfront boardwalk, all open to the public.
  • An open-air amphitheater
  • A 200-slip boat marina
  • Waterfront dining and shops
  • Spaces for offices and tech.
  • Possibly a hotel

Riverton has been pitched for more than a decade now. However, the developers said Riverton could not be built without "critical" financing from the state.

At the end of 2023, the state of New Jersey announced Riverton was approved for tax breaks of up to 50 percent of project's costs, up to $400 million total. It was given the tax breaks under the state's Aspire Program, which is meant to increase affordable housing in New Jersey. A big chunk (20 percent) of the 1,300 residential units planned there will be affordable housing.

NJ Economic Development Authority CEO Tim Sullivan said Riverton will "transform a vast tract of land that had been rendered unusable many years ago" and will "reinvigorate Sayreville."

Construction Begins At Riverton In Sayreville, Including NJ's Newest Bass Pro Shop (January 2025)

Heads Up, Sayreville: Massive Luxury Apartment Complex 'Riverton' May Be Coming (December 2019)

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