Short Hills Mall Welcomes Jewelry Store Blue Nile

MILLBURN, NJ — As of Friday, Blue Nile — a new jewelry showroom — is open for business at The Short Hills Mall.

Blue Nile is a fine jewelry and diamond engagement ring brand, and its opening at the Short Hills Mall marks its first showroom in New Jersey. The launch of the store was originally set for Sept. 24, but was officially pushed to Oct. 8.

Blue Nile has more than 20 years of experience in the e-commerce space, as it was founded in 1999 and is based in Seattle, Washington. The showroom allows customers to look, touch and try on an assortment of jewelry and engagement rings.

Once customers make their purchase online, their order will be sent to the showroom, or shipped directly to them, free of charge. Personal jewelers are also available to clean or repair jewelry.

Guests are encouraged to book an appointment prior to visiting. Walk-ins are also welcome, but availability is not guaranteed. Masks are required in Blue Nile showrooms nationwide.

For more information, people can visit www.bluenile.com or follow them on Instagram.

Want breaking news when it happens in Millburn/Short Hills or another New Jersey town?

Sign up for occasional breaking news alerts, and/or get a free daily newsletter at 6 a.m. each morning with local news. Sign up with your preferences here.