Diamond Dash: Couples Compete To Win A Ring At Morristown Shop

MORRISTOWN, NJ — It's official: "The Amazing Race" of jewelry is back. Would you run a race for the chance to win a diamond ring, even if it meant proposing marriage to your partner at the end?

This Saturday, Braunschweiger Jewelers, a fifth-generation family-owned jewelry store and downtown Morristown landmark, will hold their second "Diamond Dash," in which one lucky couple will win a 1-carat diamond engagement ring.

Braunschweiger Jewelers, which has been a staple in the Morristown community for more than 50 years, has announced the return of their popular "Diamond Dash" after a two-year hiatus.

"We're so excited to bring back the Diamond Dash this year," said Robin Braunschweiger Silva, Braunschweiger's Marketing and Events Manager. "After not being able to have it for a few years, we can't wait to see which lucky couple will get to the ring first."

As they race through Morristown, participants in Braunschweiger's Diamond Dash will be tasked with solving a series of clues.

The first couple to solve all of the clues, complete all of the tasks, and locate the ring will win the grand prize – a solitaire 1 – carat diamond engagement ring. "But there's a twist. The winning couple must get engaged on the spot," Silva said.

At the last race, in 2019, couples visited other local businesses to participate in nearly a dozen challenges ranging from guessing the type of wine in a blind tasting to a pasta eating challenge and dressing up in bridal gowns.

This year, even more Morristown businesses have joined in the fun, offering great second- and third-place prizes, as well as gifts in the swag bag that each competitor will receive just for participating.

For more information and store locations, visit www.braunschweiger.com.