A Beauty Company Helps Beautify Newark

The Trust for Public Land, Garnier—a subsidiary of L’Oreal, USA—and the City of Newark’s Office of Sustainability and  its Department of Neighborhood Services have announced the installation of 54 community recycling containers at Nat Turner, Jesse Allen, and Mildred Helms parks. 

Installation of the recycling containers was undertaken by a local non-profit that helps youth ages 16 to 24 complete their secondary educational goals and learn construction skills with a focus on green building techniques.

“The Trust for Public Land is proud of its ability to bring diverse partners together to create value-added outdoor experiences for the residents of Newark, said Scott Dvorak, Director of The Trust for Public Land’s Parks for People-Newark program.

The containers were created from beauty packaging waste collected through L’Oreal, USA’s Personal Care and Beauty Brigade recycling partnership with TerraCycle.  Garnier’s Brigade empowers consumers to collect and send in non-recyclable waste to be turned into innovative new products.  Garnier's goal is to eliminate beauty waste from landfills.

During the first two weeks of March, YouthBuild Newark members picked up the completed containers from the City of Newark’s warehouse, poured concrete pads where needed to anchor them, then began installation.

The recycling bins are the latest component of a major park renovation partnership between The Trust for Public Land and the City of Newark.  In October 2012, Newark Mayor Cory Booker opened The Trust for Public Land’s completed phase II of a multi-phased vision for the redevelopment of Jesse Allen Park, one of the locations of the new Garnier recycling centers.