Princeton Police Launch Halloween-Themed Pedestrian Safety Campaign

PRINCETON, NJ - As Halloween approaches and trick-or-treaters prepare to take to Princeton's streets, the local police department is launching the Street Smart NJ public education and awareness campaign in partnership with the Greater Mercer Transportation Management Association (TMA) and the North Jersey Transportation Planning Authority (NJTPA).

The initiative focuses on pedestrian and bicyclist safety during this high-traffic season.

Throughout October, the Street Smart NJ campaign aims to educate the public about pedestrian and motor vehicle safety laws. The goal is to change behaviors that contribute to pedestrian and bicyclist crashes and injuries.

Throughout this month, residents will notice safety signage and messaging throughout town encouraging safe practices for drivers, cyclists, and pedestrians, including:

• Eliminating distracted driving

• Watching for vulnerable road users

• Adhering to posted speed limits

Community members are invited to test their safety knowledge by taking the Street Smart quiz on the Princeton Police Department website: https://www.princetonnj.gov/363/Police-Department.

Participants who complete the quiz will be entered to win a $100 Amazon gift card, sponsored by Greater Mercer TMA.

The Princeton Police Department has partnered with three local businesses - Bagel Nook, Caffe by Illy, and Belle Journée - to reward safe behavior. Officers may present free beverage coupons to pedestrians, cyclists, and drivers who are observed following safety rules.

Following the awareness phase, the campaign will transition to targeted enforcement to ensure roadway safety for all residents.

For safety tips and campaign updates, follow the Princeton Police Department on social media and visit the town's website.

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