New Salad, Sandwich Shop Coming Soon To Westfield

WESTFIELD, NJ — The Manhattan-based chain Fresh & Co, serving fresh salads, soups, sandwiches and more, is crossing the Hudson and bringing its first New Jersey location to Westfield.

Fresh & Co is a popular fast-casual restaurant group that has a total of 15 locations nationwide. Besides New York City, the restaurant has locations in Winter Park, Florida and Washington D.C. The Westfield location will open at 21 East Broad Street, where Carlo's Bakery used to be located, sometime toward the end of 2022.

According to its website, the restaurant also has plans to open a location in Newark.

Scotch Plains residents Bhavna and Vishal Ajwani are the franchisees bringing the restaurant to Westfield. The couple has been serving the Union County community since 2018, when they opened their first childcare center, Lightbridge Academy, in Fanwood.

The Ajwani’s are investing in a business that they’re highly passionate about, and one that leverages their backgrounds in fitness, health and management.

"We realized that places for healthy options for breakfast, lunch and dinner are very scarce, and we wanted to bring that option into our area," Bhavna told Patch. "Westfield has an amazing downtown ... and we figured what's better than a downtown that's bringing in a huge amount of crowds and a lot of foot traffic?"

Fresh & Co was first founded in 2010 and is known for partnering with local farmers to bring high-quality seasonal fruits and veggies to its customers. The chain even has its own farm in Long Island, New York.

Dressings, soups and sauces are also prepared in-house daily.

"The produce [and] the quality of the greens is what really stands out," Bhavna said.

Bhavna said Fresh & Co offers around ten to 12 different "chef-designed" salads. This includes a summery strawberry burrata salad, a falafel salad, a Mexican caesar salad and many more.

For those with dietary restrictions, Bhavna said there will be a variety of options, which will be labeled as free of certain allergens. Customers can also customize their own bowls or salads to dictate what goes in there, Bhavna said.

A smoothie and juice bar will also be available, as well as a breakfast bar to order omelets, bagels and more.

Customers can either sit down in the restaurant or pick up orders and grab and go. Fresh & Co has its own app for pre-ordering, Bhavna added.

You can check out their full menu on their website.

“For more than a decade, we’ve been proud to provide New York residents with a diverse, chef-inspired menu full of seasonal items, many of them from our own farm,” said George Tenedios, Co-Founder and CEO of Fresh & Co. “We’re looking forward to bringing that same passion for making healthier food options available to Westfield residents. We can’t wait for the local community to get a taste of it.”

Check out some other recent restaurant stories in Westfield:

Israeli Restaurant Chutzpah Kitchen Makes Debut In Westfield

Iconic Millburn Deli Will Expand To Westfield

Kirshenbaum Baking Co.: From Online Cookie Biz To Westfield Bakery

New Vegan Bakery Opens In Westfield

La Bendita Brings Authentic Mexican Cuisine To Westfield This Summer

German-Inspired Smoothie Café Coming To Westfield This Summer

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