Astoria Building Faces Demolition By Energy-Drink Magnate, Plans Show

ASTORIA, QUEENS — An Astoria building that bears advertising for a supposed energy-drink tower is set to face the wrecking ball, city records show.

Demolition plans for 14-27 Broadway, a two-story brick building near 21st Street, were filed with the city on Tuesday by owner Patrick Badal.

Since last year, the building has been draped with "coming soon" banners for "Double Horse Tower" — an eye-catching development named after the energy drink company that is headquartered at the same address.

Badal, the building owner, appears to be affiliated with the business — his social media accounts heavily promote Double Horse Energy Drink, and his Instagram features an October 2020 rendering of the future Double Horse Tower, painted blue and orange with a pair of flexing horses at the top.

Badal did not immediately respond to a message requesting details about his plans for the site. This week's demolition plan names him as the president of "DH Management."

The building at 14-27 Broadway was most recently acquired for $3.6 million in 2015, by a firm listed as "1427 Pacific Properties Inc.," according to city records.

An empty lot next door, at 14-35 Broadway, has had permits on file since the same year for an eight-story building containing 15 apartments, but it is unclear what relationship this has to the supposed energy-drink tower.

No new construction plans have been filed for the soon-to-be-demolished building at 14-27 Broadway.